Building a Shiny Brand: The Chrome FCU Story

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The Credit Union Sales and Marketing Podcast

Bill McKenna and Paul Robert

22 episodes

1 week ago

Each week, your hosts, Bill McKenna, Paul Robert, and their special guest, discuss what’s happening in the credit union sales & marketing world. While their focus is primarily on the credit union industry, many of the topics and discussions can also be applied to the community banking vertical. The primary goal of this podcast is to create engaging discussions about how you best align the efforts of sales and marketing teams at financial institutions. How do you get them to work more effectively to accelerate growth and maximize impact and earnings.

Marketing

Business

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Marketing

Business

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Building a Shiny Brand: The Chrome FCU Story

The Credit Union Sales and Marketing Podcast

39 minutes

7 months ago

Building a Shiny Brand: The Chrome FCU Story

Building a Shiny Brand: The Chrome FCU Story

In this conversation, Jasmine Hughes, the Marketing and Community Relations Executive at Chrome Federal Credit Union, shares her journey from news media to the credit union industry. She discusses the significance of Chrome's name, its branding strategies, and the importance of community service as a core value.

Takeways:

Chrome FCU’s community service focus.
The name 'Chrome' reflects the credit union's roots in steel production.
Branding is crucial for member engagement and community perception.
Employee engagement is fostered through a strong internal culture.
Marketing is viewed as a strategic function at Chrome.
Success is measured through community impact and member growth.

Keywords:

#credit union #marketing #community relations #branding #strategicmarketing #Chrome Federal Credit Union #Jasmine Hughes

Hosts:

Bill McKenna

Paul Robert

Guest:

Jasmine Hughes – Chrome Federal Credit Union