In this episode, Paul Robert and Bill McKenna engage with Scott Florini from Newground to discuss the critical aspects of branch expansion for credit unions. They explore the importance of understanding market dynamics, the science behind choosing branch locations, and the evolving design of credit union spaces.

The conversation emphasizes the need for a consultative approach in member interactions, the significance of brand alignment, and the necessity of investing in future growth to ensure long-term success.

Takeaways:

·      Newground specializes in planning and designing branded spaces for credit unions.

·      Branch expansion is a science that requires thorough market research.

·      Understanding member demographics and behaviors is crucial for growth.

·      Modern branches are shifting from transaction centers to consultative spaces.

·      The design of a branch can significantly impact its image and member perception.

·      Staff training is essential for adapting to a consultative environment.

·      Brand alignment is critical when opening new branches.

·      Investing in future growth is necessary despite financial hesitations.

·      Community engagement and history can enhance brand identity.

·      Every market is unique, requiring tailored strategies for success.

Keywords:

#credit unions #branchexpansion #growthstrategies #memberengagement #market research #brandalignment #consultativeselling #communityinvolvement #designtrends #financialservices

Hosts:

Bill McKenna

Paul Robert

Guest:

Scott Florini - Newground