In this episode, Paul Robert and Bill McKenna discuss the critical importance of growth for credit unions, focusing on attracting new members, retaining existing ones, and deepening relationships.

They explore the challenges faced by smaller credit unions, the necessity of personalization in member interactions, and the alignment of sales and marketing efforts. The conversation emphasizes the need for actionable strategies and the creation of value through meaningful conversations and effective follow-up processes.

Takeaways:

·      Attracting new members, retaining existing ones, and deepening relationships are key growth metrics.

·      Smaller credit unions face unique challenges in achieving growth.

·      Personalization is crucial for deepening member relationships.

·      Frequency of communication is vital for success.

·      Sales and marketing alignment is necessary for effective growth strategies.

·      Execution of strategies requires clear action plans.

·      Creating value through conversations is fundamental to member satisfaction.