
Jordan Gibson is the Founder behind Checks Downtown - a New Zealand clothing label with a global outlook. Sitting between street fashion, luxurious fabrication and tailored design, the brand has a playful, eclectic and relaxed attitude.
Checks is defining a new generation of New Zealand design and lifestyle to the world from its flagship store on Auckland’s Pitt Street.
In this early episode, we dive into everything from Paris Fashion Week through to the importance of local community and how to build a beloved brand that stands the test of time.