In this episode of The Creator Passport Podcast, we’re diving into one of the hottest debates in the creator economy: Should you lean into UGC (user-generated content) or build your career as an influencer? Both paths can lead to six figures and beyond, but the strategies, scalability, and lifestyle are very different.

We share our personal experiences working in both spaces, from our first $500 deodorant UGC gig that ran as an ad for a year, to building a seven-figure business as travel influencers. You’ll get an honest breakdown of the pros and cons of each path, plus insights on how to know which one is right for you depending on your goals.

We’re covering:

• What UGC actually is (and why brands are obsessed with it right now)

• Why influencer marketing is a long-term play but often more scalable

• The ROI difference between one viral UGC ad vs. one sponsored influencer post

• How to decide where to start if you’re brand new to content creation

• Why storytelling and editing skills give you the biggest advantage

• The financial ceiling of UGC compared to influencer partnerships

• How to build a strong portfolio before pitching either path

If you’ve ever wondered which direction will get you to consistent $10k months faster, UGC or influencer content, this episode will give you the clarity to pick your lane and start monetizing with confidence.

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