This week, Matt engages in a deep dive with Zach Miller, delving into the intricacies of navigating the creator economy and scaling a content-driven business like Bucket Squad. Zach, with his rich background spanning from McKinsey to Spotify, and now pivotal in steering Bucket Squad's growth trajectory, shares invaluable insights into the strategic thinking, operational challenges, and the evolving landscape of content creation and distribution.

In this episode, we unravel the dynamics of content creation businesses, exploring the balance between organic growth and strategic mergers & acquisitions, the nuances of diversifying talent and content to ensure sustainable growth, and the critical importance of aligning new ventures with core audience interests and creator passions.

Join us as we dissect the operational complexities of scaling in the creator economy, the strategic considerations in expanding business models beyond traditional content creation, and the profound potential of creators in shaping the future of media and entertainment.

Jump into the Conversation:

3:24 - Organic Growth vs. M&A in expanding the business

8:07 - Exploring opportunities beyond podcasting for Bucket Squad

13:15 - Strategies for diversifying talent and content

19:02 - The challenge of operational scaling and strategic planning

24:36 - Financial models and business strategies for growth

30:41 - Dynamics of the creator economy and its impact on media

35:59 - The critical role of belief in driving success and strategic bets

41:33 - Operational and strategic nuances in creator-led businesses

47:25 - Reflecting on the potential of creators to build monumental businesses

52:48 - Zach's personal insights on transitioning from consulting to the creator economy

Continue the conversation with these resources:

Connect with Zach Miller on LinkedIn
Explore Jesser and Bucket Squad’s content and products