Amanda Marcovitch: Embracing the creativity of Jon Youshaei, & the one trick needed to triple creator revenue

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The Creator COO

Uscreen

17 episodes

5 days ago

Behind every creator is an operations executive. Someone running the business side of the brand so creators can do what they do best—create. What does it mean to be a creator’s COO? The role is developing as we speak, and we want to learn from those who are figuring it out in real-time. This is The Creator COO. Through intimate conversations, you’ll get an exclusive, behind-the-scenes look at these leaders’ journeys. Along the way, they’ll share what they’ve learned and their advice to other business operations professionals supporting creators.

Management

Business

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Management

Business

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Amanda Marcovitch: Embracing the creativity of Jon Youshaei, & the one trick needed to triple creator revenue

The Creator COO

46 minutes 59 seconds

1 year ago

Amanda Marcovitch: Embracing the creativity of Jon Youshaei, & the one trick needed to triple creator revenue

Picture this: you open your partner’s inbox to find a $10k deal just sat there, in junk, unread!

Well, this happened to today’s guest Amanda Marcovitch, the Business Manager for Youshaei Studios. Under Amanda’s management, Jon has seen his YouTube channel skyrocket with over 405k subscribers, and a staggering 300 million views in the past year alone. She’s also cultivated lucrative partnerships with brands like American Express, Google, HubSpot, and Microsoft.

Join Matt Estes and Amanda as they unpack the layered responsibilities of the Creator COO. From driving operational efficiency to navigating brand sponsorships. Strategies and best practices for vendor management and team coordination. And the key traits creators should look for when considering a COO partnership.

So whether you’re an aspiring Creator COO or you’ve realized you really need to hire one, this episode is an essential listen.

Show Notes:

Here are the key takeaways from our conversation with Amanda:

What to look for in a Creator COO: Profitability is profitability, no matter the business. Amanda explains that while media experience is great, operational skills are more important. She dives into the specific areas of expertise that fall under this umbrella, including strategic planning, financial management, and legal administration.

How to know when to hire a Creator COO: We all let things fall through the cracks from time to time, but when keeping on top of brand deals becomes unmanageable, it’s time to get help. Creator COOs calm the chaos and fine-tune operations for efficiency and profitability.

The importance of trust in the creator-Creator COO partnership: Creator COOs need to be deeply invested in the long-term success of the creator. And trust is key. Creators hand over their passwords, bank accounts, and deepest darkest secrets to the COO. As trust grows, so does the business.

Jump into the Conversation:

[03:30] The importance of trust between creators and Creator COOs

[07:00] Qualities of a great Creator COO

[14:00] KPIs to track in the content world

[18:45] Key capabilities of a Creator COO

[21:00] Pain points that indicate the need for a Creator COO

[29:00] Amanda’s advice for aspiring COOs

[32:00] Where the Creator COO role is going

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