Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations
The Creative Operations Podcast 2.0
24 minutes 57 seconds
1 year ago
Episode 40 - Agile in Action: Humana's In-House Agency Approach to Creative Operations
In this episode of "The Creative Operations Podcast 2.0", host Kevin Groome engages in a captivating conversation with Laurie Schiada, the Associate Vice President of Brand Management and Content Development at Humana. Laurie shares her fascinating career journey from renowned design institutions to her pivotal roles at Disney, Boeing, and finally, at Humana. As the leader of one of the largest in-house creative teams in the corporate world, Laurie delves into the unique challenges and opportunities presented by the healthcare vertical, emphasizing the delicate balance between emotional connection and regulatory constraints. The episode explores the agile methodologies implemented within Humana's in-house agency, the intricacies of collaborative relationships with external agencies, and the pivotal role of tools like Figma in streamlining design and development processes. Laurie's insights provide a valuable glimpse into the dynamic landscape of creative operations within a purpose-driven organization.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
