Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 34 - Calculating the Cost of One-Off Design Requests
The Creative Operations Podcast 2.0
16 minutes 23 seconds
2 years ago
Episode 34 - Calculating the Cost of One-Off Design Requests
In this episode, Kevin Groome provides a detailed breakdown of the cost of one-off design requests and emphasizes the importance of considering the visible costs of these requests. He highlights the impact of these requests on employee burnout and the need to prioritize strategic and creative tasks. He also discusses the benefits of streamlining the design request process and encourages clear communication and expectations between the local marketer making requests and the creative operations team. Kevin notes the importance of keeping an eye on employee churn that might be caused by high billable hours availability and a high efficiency rate devoted to one-off design requests. Finally, he recommends understanding an organization's specific needs when implementing a self-service approach to design requests to reduce costs and improve efficiency.
To calculate the impact of what one-off design requests are costing your team: https://airtable.com/shrrRK3WwUxDbJ0s6
Highlight Quotes
KEVIN: Introduction of calculator for one-off design requests
"I called it the shocking cost of one off design request. Because for me, almost always the notion that something that only takes a couple of minutes actually consumes an hour or more of professional time is always."
KEVIN: Taking a second round of design revision
"Almost always in the first round, our customers discover something that they didn't think about when they first submitted the task. Something emerges. I always allow a little bit of time for that and I'm going to allow ten minutes there."
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
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The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
