Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 31 - DAM 101: Metrics for Success and How to Achieve It with Kevin Groome
The Creative Operations Podcast 2.0
11 minutes 52 seconds
2 years ago
Episode 31 - DAM 101: Metrics for Success and How to Achieve It with Kevin Groome
METRICS DEFINE YOUR SUCCESS
Today, Kevin Groome discusses digital asset management (DAM) and the metrics for its success. The number 1 metric is user adoption, and once you have achieved that, the next metric is to look at pageviews and transactions within the system. Kevin also gives tips on user auditing and simple tricks to can rope users that have not used DAM in a given time span back into the system.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
