Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 29 - Focusing On Audience Personas with Matt Koyak of Regional One Health
The Creative Operations Podcast 2.0
21 minutes 59 seconds
2 years ago
Episode 29 - Focusing On Audience Personas with Matt Koyak of Regional One Health
FIND THE RIGHT FOLKS FROM THE BEGINNING
Today, we feature Matt Koyak, the Emmy Nominated Director of Marketing at Regional One Health. He delves into his experience in creative operations and branding, beginning his career as a graphic designer and later discovering his love for advertising.
Matt shares the success brought about by effective rebranding in changing a company's image towards what they actually envision and working directly with providers in creating content that resonates with local audiences. He also shares how he and his team use the innovations in AI like ChatGPT to streamline their processes.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
