Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 26 - Non-negotiables for In-House Agency Teams with Amy Spears of Highmark Health
The Creative Operations Podcast 2.0
20 minutes 35 seconds
2 years ago
Episode 26 - Non-negotiables for In-House Agency Teams with Amy Spears of Highmark Health
CORE PRINCIPLES SET UP IN-HOUSE AGENCIES FOR SUCCESS
Today, we feature Amy Spears, the Senior Vice President of Brand & Creative and Head of Tonic at Highmark Health. She shares how she and her team have built an in-house agency over the course of just 4 years and how having clear nonnegotiables based on values has allowed her team to propel forward. She talks about how her team creates brand-focused customer experiences and a blended approach to working with external agencies as extensions of the team.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
