Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 25 - Creating a Center of Excellence for 14 Brands with Casey Hurbis of Rocket Central
The Creative Operations Podcast 2.0
21 minutes 34 seconds
2 years ago
Episode 25 - Creating a Center of Excellence for 14 Brands with Casey Hurbis of Rocket Central
ADAPT TO CHANGING NEEDS WITH CREATIVITY AND INNOVATION
Today, we feature Casey Hurbis, the Chief Marketing Officer for Rocket Central. In just 6 years, Casey went from servicing a single brand to building out a robust operations team to support 14 individual brands. From award-winning Super Bowl commercials to t-shirts, Casey and his team can do it all.
Casey talks about the many different aspects now under the Rocket Central branch and how they were able to create a kind of "brand concentration" that succeeds. He shares insights on the importance of multicultural teams and audiences and the impact of younger generations on businesses today.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
