Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
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Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome
The Creative Operations Podcast 2.0
14 minutes 21 seconds
2 years ago
Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome
USER EXPERIENCE MAKES OR BREAKS ADOPTION RATES
Today, Kevin Groome talks all about user management on the CampaignDrive platform. He dives into 3 main topics: how to welcome users into the system and create accounts for them, fine-tuning the experience, and assessing user activity.
He gives suggestions on allowing users to define the experience they want, which provides a better user experience while lessening the workload for you. Kevin then digs into being upfront with permissions and having a minimum annual review of user activity to see best practices and bad habits.
The Creative Operations Podcast 2.0
Featuring insightful conversations with marketing leaders of distributed brands, The Creative Operations Podcast is a must-listen for creative professionals. We bring together the world’s top minds in marketing operations, from brand strategists to creative directors, to discuss the challenges, successes, and best practices they’ve developed over the years. Tune in with Pica9 founder, Kevin Groome, and get inspired by staying up to date on the latest trends in the evolving world of marketing.
