Jodi Sodini, owner of Sodini Marketing, shares her journey from being a paramedic and firefighter to building a successful Facebook ads agency. She emphasizes the importance of integrity, underpromising and overdelivering, and caring deeply about her clients. Jodi's approach to Facebook ads involves conducting thorough audits, optimizing audiences, copy, and creatives, and continuously analyzing data to make informed decisions. She also highlights the significance of building trust and personal connections with clients. Jodi discusses the impact of AI and automation in marketing, acknowledging their potential but emphasizing the need for human creativity and authenticity. She encourages businesses to leverage paid ads to amplify their organic efforts and achieve better results. Jodi shares a client case study where she faced challenges in optimizing a funnel but learned valuable lessons in data analysis and making adjustments. She also discusses the challenges of managing a team and the importance of being a strong leader. Overall, Jodi's approach to marketing is rooted in integrity, personalized strategies, and continuous improvement.