You don’t need to reinvent everything to be creative — sometimes, just changing one part is enough. In this episode, Donal Thompson introduces attribute swapping, a fast, practical method to generate fresh ideas by modifying small details. Whether you’re improving a product, service, or team routine, this simple tool can help you break patterns and unlock surprising innovations.

🔄 Discover how changing one attribute can lead to breakthrough thinking — in just 5 minutes of clear, actionable English.