In this episode I speak with Kate Owen about the process of finding your market as an artist. Kate shares how trial and error has shaped her approach, from choosing the right galleries to refining the way she communicates with collectors. She talks about the importance of asking questions, and recognising when a particular avenue isn’t the right fit.

We also look at the practical tools that support this process, including cataloguing artwork, building a mailing list that rewards collectors with early access to new work. Kate reflects on experimenting with newsletters, giveaways, and social media, and how paring things back over time has helped her focus on what really works. We chat about how her experience has required some experimenting and trying different strategies, seeing what sticks, and honing in on the things that align with her practice and life.

Find Kate Owen website here and on instagram here

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