In this episode, The Creative Drive dives into the world of Christopher Bowes, the visionary behind Subaru's Launch Control, the long lasting YouTube series that reshaped how fans experience factory-backed motorsports. From his early inspiration to founding Bowes Media Inc., Chris shares how he blends storytelling craft with emotional authenticity — creating work that goes beyond cars and competition. We explore the evolution of Launch Control, from its original pitch to its current home on the RACER Network, and how Chris navigates the high-stakes balance between access, vulnerability, and compelling narrative. He opens up about the creative battles he’s fought, the pressures of working under tight deadlines, and the moments that nearly broke him — but made the story worth telling. This is an episode about vision, integrity, and building legacy through motorsports storytelling.0:00 Cold Opening to Chris Bowes Launch Control Producer Interview on The Creative Drive01:52 Christopher Bowes from Bowes Media on The Creative Drive Podcast06:14 RACER Network Promo Clip Visit RACER.com to subscribe07:13 How Launch Control with Subaru started13:00 Drive to Survive is successful because the non-motorsport fan can get behind the show14:00 Rally is the hardest motorsports to film and produce22:25 Subaru gives Chris absolute creative freedom to produce Launch Control26:50 Biggest challenge of continuing a show for more than a decade31:30 Launch Control on RACER Network and the impact of the internet34:35 Bowes Media has expanded as a business working for brands like Red Bull37:25 Brands and qualitative storytelling 39:00 Subaru and their brand heritage45:30 Launch Control is created by a small and nimble team48:00 How to start out as a creative on a rally documentary team50:50 Subaru's racing cultural project coming up in the future54:00 Rapid Fire with Chris Bowes01:00:00 Who's Boost'n it with Chris Bowes01:06:07 What's Chris Bowes' creative drive? Follow Chris BowesInstagram: https://www.instagram.com/bowesmediainc Follow RACER on YT: https://www.youtube.com/@Racer.HQFollow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts  Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/Follow RACER Network on IG:   https://www.instagram.com/ racer_network  Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🎧 Listen to the full episode on Spotify, Apple, or wherever you get your podcasts. Sub to RACER Magazine and RACER+ app at https://offers.racer.com/bundle #TheCreativeDrive #bowesmedia #rally #CarCulture #launchcontrol #subaru #subarurally #ContentCreators #Motorsports #RACERPodcast #rallycars #rallyracing