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RJ de Vera on Racing to Fast & Furious and becoming VP of Marketing at SEMA
The Creative Drive Audio Podcast
1 hour 20 minutes
2 months ago
RJ de Vera on Racing to Fast & Furious and becoming VP of Marketing at SEMA
From the underground streets of SoCal to the global stage, RJ de Vera has been at the heart of tuner culture’s biggest moments. In this episode of The Creative Drive, we dive into his journey from shaping Super Street magazine, to consulting on the original Fast & Furious, to influencing the industry at SEMA and Meguiar’s. RJ shares untold stories, behind-the-scenes insights, and how tuner culture went mainstream. This conversation is packed with history, strategy, and inspiration from one of the scene’s true pioneers.
0:00 Cold Opening RJ de Vera0:02:00 RJ and Taro met as RJ was coming off of consulting for The Fast and the Furious?0:02:50 RACER+ Promotion0:09:50 No one expected The Fast and the Furious to be the franchise it became0:11:45 Consulting for brands like American Racing and building Roja Motorsports wheels0:13:30 First sponsorship from Acura to go racing0:15:50 Old school racing. We figured it out by blowing up stuff0:19:00 RJ helped Dai Yoshihara when he was just started out in the US0:22:00 Consulting for Valvoline and becoming an influencer0:26:00 How did Keiichi Tsushiya got involved with Drifting 101 Valvoline0:33:30 Transitioning to a corporate job at Meguires0:40:00 YouTube, brand deals and being an early brand ambassador0:44:00 Racecar drivers leveraging social media 0:45:00 How RJ became VP of Marketing at SEMA0:51:00 SEMA's legislative work01:05:35 Rapid Fire with RJ de Vera
Don’t forget to like, comment, and subscribe for more deep dives into the people driving car culture forward.Follow RJ here!https://www.instagram.com/rj_devera/
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