Learn more: awards.racer.com https://offers.racer.com/subscribe for RACER+ and magazine offer!The Creative Drive Podcast: Inside the F1 Movie with Erich Joiner — Racing, Filmmaking & Coffee Culture** On this episode of *The Creative Drive*, we sit down with **Erich Joiner** — acclaimed commercial director, race car driver, car collector, and founder of Goodboybob Coffee — for an incredible conversation that bridges **motorsports, Hollywood, and creativity**. Erich shares the *untold behind-the-scenes story* of working on the new **Formula 1 movie** with **Brad Pitt**, **Lewis Hamilton**, and **director Joseph Kosinski (Top Gun: Maverick)**. From building and driving an **LMP1 Le Mans car converted into a camera car** to filming during real Formula 1 races at Silverstone and IMSA races at Daytona, Erich reveals how they captured the most realistic racing footage ever put on screen — and what it was like working under tight FIA windows with hundreds of thousands of fans watching. We also dive into his creative journey — from directing iconic car commercials to turning his love of coffee into an award-winning global brand. If you’re passionate about filmmaking, motorsports, or the creative process behind big ideas, this episode is a must-listen. 🎙️ **In this episode:** * How Erich Joiner helped shoot the Brad Pitt F1 movie* Building a 235-mph LMP1 camera car for real racing scenes* Working with Mario Andretti, Lewis Hamilton, and Jerry Bruckheimer* How the FIA gave Hollywood 11-minute windows to film at live F1 events* The art of blending real racing with cinematic storytelling* From director to coffee entrepreneur: the story of GoodboyBob Coffee 🚗 *The Creative Drive* is presented by **RACER** — the home of motorsports culture, creators, and innovation. 👉 **Subscribe** to The Creative Drive for more conversations with the most creative minds in automotive, motorsport, and media.🎧 Available on Spotify, Apple Podcasts, and YouTube. #CreativeDrive #RACER #ErichJoiner #BradPittF1Movie #Formula1 #Filmmaking #Motorsport #JosephKosinski #JerryBruckheimer #CarCulture #BehindTheScenes