Visit brettkingdesign.com for limited exclusive Brett King Design Canvas Project 01 MERCH In this episode of The Creative Drive with Taro Koki, renowed helmet designer Brett King from Brett King Design reveals the inspiration, process, and philosophy behind the Canvas Project — a groundbreaking approach to helmet art where, for the first time, there's no input from a client. Just pure artistic vision. The Canvas Project 001 is not a commission. It's an art project done on a helmet as the canvas.  We dig into the design, the business, the challenges of working with clients, and how collaborations in motorsport gear are evolving — with appearances from Preston Folkestad of Simpson Performance Products. 0:00 Intro 3:30 What is the Canvas Project by Brett King Design?5:45 RACER+ and RACER Magazine Ad: Racer.com/bundle8:00 Breaking boundaries in helmet design12:37 Inspiration behind the Canvas Project 00115:50 The revealing of the Canvas Project 001 helmet by Brett King Design17:08 Process of creating the Canvas Project 001 helmet24:20 Starting as creative director at Felt Bicycles27:20 Challenges of the business30:15 How to handle mpossible clients32:15 How long did it take to complete the Canvas Project 00138:02 The new Stilo ST6 helmet41:07 Canvas Project 01 limited edition merch launch 42:45 Rapid Fire with Brett King47:07 Who's Boostin' it with Brett King55:54 Preston Folkestad from Simpson Performance Products59:15 Working with Stilo, RaceQuip, Hans, Simpson brands at Holley01:04:30 Stilo Italian high end helmet brand with roots in rally racing01:07:00 How the collab with Brett King happen? 01:13:30 How do Holley brands think about collaborations?01:19:50 Who's Boostin' it with Preston Folkestad from Simpson01:25:20 What's Preston Folkestad's creative drive?