15: Hunter Hammonds is Revolutionizing Creative Entrepreneurship with His Viral Empire

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The Creative Brief with Brian Athey

Brian Athey

17 episodes

1 week ago

Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.

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15: Hunter Hammonds is Revolutionizing Creative Entrepreneurship with His Viral Empire

The Creative Brief with Brian Athey

46 minutes 6 seconds

1 year ago

15: Hunter Hammonds is Revolutionizing Creative Entrepreneurship with His Viral Empire

I sit down with Hunter Hammonds, the visionary entrepreneur behind the groundbreaking holding company, Assembly. Having redefined success through launching several companies, including the high-end design agency Off Menu, YouTube production powerhouse Hey Friends, and the innovative short-form video agency Viral Cuts, Hunter shares his perspective on reimagining the agency playbook. In This Episode, You'll Discover: • The Genesis of Assembly: How Hunter transitioned from leading successful agencies to partnering with friends to launch Assembly, breaking seven figures in income in just a few months. • Behind the Scenes of Off Menu, Hey Friends, and Viral Cuts: Explore the unique value propositions of these companies and how they've quickly risen to success under Assembly. • Deep Dive into Entrepreneurial Learnings: Hunter discusses the challenges of scaling, managing churn, and transforming productized services into thriving businesses. • Innovative Business Practices: Learn about the streamlined processes, creative partnerships, and the philosophy of building transparently in public that set Hunter's ventures apart. • Looking Ahead: Get exclusive insights into Hunter's upcoming projects, including Landed—a platform connecting businesses with top-tier global talent, Orchestra—a game-changer in creative process management, and Hunter’s own YouTube channel where he'll share candid insights on business building. Why You Can't Miss This Episode: If you're fascinated by creative entrepreneurship, intrigued by the future of the design industry, or seeking real talk on productized market opportunities, Hunter’s candid discussion offers a wealth of knowledge, experience, and foresight into what it takes to build successful, innovative businesses in today’s landscape. More from Hunter Hammonds https://www.twitter.com/_hunterhammonds https://offmenu.design/ https://www.heyfriends.studio/ https://www.viralcuts.co/ More from The Creative Brief Spotify: https://open.spotify.com/show/1QQCj4M1CxpM2SDIr1HZCH?si=f000ed47ce2b42b9 iTunes: https://podcasts.apple.com/us/podcast/the-creative-brief-with-brian-athey/id1720613498 Twitter/X: https://twitter.com/brianathey Instagram: https://instagram.com/brianathey Website: https://brianathey.com