05: How BPN Brand Director Alex Rodriguez Battles Burnout and Leads Through Faith

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The Creative Brief with Brian Athey

Brian Athey

17 episodes

4 days ago

Are you looking for the inside track on how you can use creativity as your competitive advantage? For the last 20 years I've been helping brands tell their story, build their audience, and launch successfully. But there is still a lot to learn. That's why, I'm starting this podcast. Join me each week as I talk to the industry's best. Taking a deep dive into their stories to unlock their strategies, learn from their experience, and uncover how their persoal brands have set them apart. Whether you're launching your brand, or just pursuing your passion, welcome to The Creative Brief.

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Marketing

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05: How BPN Brand Director Alex Rodriguez Battles Burnout and Leads Through Faith

The Creative Brief with Brian Athey

45 minutes 25 seconds

1 year ago

05: How BPN Brand Director Alex Rodriguez Battles Burnout and Leads Through Faith

(VIDEO PODCAST) My guest this week is Alex Rodriguez, Brand Director at Bare Performance Nutrition talks with me about building a career he believes in. Alex's story begins with his post-LSU days, where he started on the design team at his church before advancing to a role at Adidas. He reflects on how his faith not only guided him but also pushed him to dream big and venture into unexpected paths. Alex talks with me about his experience at BPN, building a remarkable creative team, battling burnout, and coming up with fresh ideas that challenge the "supplement brand" paradigm. He also discusses the influence of Nick Bare as a creative mentor and how fitness broadens his perspective, contributing to his professional and personal growth. This insightful conversation is a treasure trove of inspiration, especially for creatives looking to push their boundaries and GO ONE MORE! Follow Alex on Instagram More from The Creative Brief YouTube iTunes Twitter/X Instagram Website