In this Podcast, the CEO of Kinneir Dufort, and mother of two, Merle Hall gives us her vision on building a great team and being in business as a woman. She shares with us her best tips on gathering a team around a common purpose. She, herself, confides to us that the value of her company (Being smart, openness, pioneering, curiosity and respect) lead to creating an environment of trust where creativity can be embraced. Merle believes in the process of Design Thinking in order to innovate and ends this podcast with sharing her vision as a mother and the important place that creativity takes today in education. Check out their website : https://www.kinneirdufort.com Discover my website here: https://butzi-speaker.com Here is the time reference: Becoming and being CEO 00:00 Intro 00:27 What does it take to become a CEO? 02:04 How did you end up being a CEO? 04:43 “There’s only a certain number of decisions that we can take in one day.” 05:25 Juggling with skills and the hedgehog concept Merle 06:07 Merle’s superpower: compartmentalization 06:46 Kinneir Dufort 08:00 Merle’s path to K.D Women in Business 08:29 Climbing the ladder as a woman 10:28 On confidence: Men vs women 12:14 Merle’s tips 13:47 “There’s a special place in hell for women who do not support other women.” Madeleine Albright 14:35 Sonia Choquette vs Merle Hall on women in business 17:19 Parents are setting the example Tips to building a successful team 18:47 How to gather people around a common purpose 19:19 The key to a successful team: Sharing the same values and embracing them 23:05 About being smart (Intuition and feedback) 24:42 Trust 27:23 Values + Trust = Getting the right people 29:55 The easy trap of comfort: hiring someone similar 31:20 “Follow your instinct and follow your guts.” 32:12 Get out of your comfort zone 33:23 Diversity in a team 34:40 Creativity and recruitment Innovation and creativity 36:00 Innovation in companies 39:01 Incremental innovation and supertankers 40:50 Design Thinking 44:05 MVPs 46:52 A mother’s vision on creativity Conclusion 49:30 Conclusion Kinneir Dufort on Instagram: https://www.instagram.com/kinneirdufort/ Kinneir Dufort on Linkedin: https://www.linkedin.com/company/kinneir-dufort/ Merle Hall on Linkedin: https://www.linkedin.com/in/merle-hall