In our first episode of season five, we begin in the suburbs of Coquitlam, where a young boy sketched houses and dreamed of becoming an architect. For West Coast Modern Homes founder Trent Rodney, his story has always been about home.

Raised by a hardworking single mother, he inherited not only hustle, but also an early reverence for the spaces we live in. His career began in finance at the National Bank of Canada in the investment division where, over nearly a decade, his natural instinct for marketing revealed itself through cold calling and developing large-scale educational events that drew speakers like Kevin O'Leary of Dragon's Den. Post-finance and after a short stint with a start-up real estate developer, he did odd jobs and was drawn to the forest, where laying on a particular granite rock in the middle of a river helped him heal and recalibrate.

This eventually led him to architecture itself — not through blueprints, but through Frank Llyod Wright and a deep fascination with the cultural life of homes. He began researching architecture, spending hours in libraries, tracing the lineage of design. There, he found modern architecture and began cataloging British Columbia’s modern houses, even walking the streets and doorknocking to find them. Don Gurney of Openspace Architecture encouraged him to sell architectural homes in the province, which sparked something in Trent. After discovering The Modern House from the UK, West Coast Modern Homes was then born.

Trent doesn’t see homes simply as assets, but as living artifacts — vessels of culture, memory, and human well-being. And its owners, the custodians. In his work, he often likens himself as less in real estate and more as an art dealer: someone who preserves, champions, and passes along pieces of history.

In this conversation, we explore the philosophy behind that view: The genesis of his love for homes; creating marketing campaigns that stop people in their tracks; the art of architecture; what it means to treat homes as cultural touchstones; how architecture shapes our emotional and spiritual lives; and much more.

[TIMESTAMPS]
5:52 - Growing up

12:12 - Where the love for design and homemaking came from

14:44 - His time in Finance

27:58 - The transition from finance to design

36:57 - Why he describes his work as being an art dealer

40:26 - How he approaches homes as cultural artifacts 

58:22 - The role he sees architecture playing in shaping the wellbeing of humanity 

01:02:48 - What he would say to his mother about how much she influenced the importance of a home to him

01:04:12 - Final question 

01:06:11 - Where to find him

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