The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
3 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
24 minutes 9 seconds
5 years ago
Episode Zero - Branding & Logo Design with Matt Manthe - Founder Of Odd Breed Wild Ales
Join Sam Phanor, brand and marketing strategist and owner of The One Lyfe Clothing Brand, as he interviews Matt Manthe, the founder and owner of Odd Breed Wild Ales on how your business’s logo plays a vital role in your overall brand.
Sam and Matt will then begin to conceptualize the ideas and decision making on the possible design directions. Matt dives in depth into the processes he underwent in creating Odd Breed’s logo and how it improved the feel of the overall brand. From there they discuss the thought process that one should go through when creating a logo which properly highlights the company’s brand.
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
