The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Two: Thought Process Behind Designing the Artwork for Your Products
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
19 minutes 59 seconds
5 years ago
Episode Two: Thought Process Behind Designing the Artwork for Your Products
Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing the artwork for your products.
During this episode, you’ll be motivated and inspired by the details of how Beat Culture Brewery was created. We will take a trip down memory lane and discover how Alan embarked on his journey in the world of craft beer. We will end the episode by going through the process of creating artwork for your products.
During this episode you will learn:
- How to gather and organize your ideas by creating a visual display.
- Overcoming the issue when you are unable to articulate the design you’re trying to create.
- Why it’s important to understand your objective before crafting your label.
Sit back, relax, and let’s get crafting!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
