The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Twelve - The importance of your brand awareness and how it can help propel your business!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
35 minutes 11 seconds
4 years ago
Episode Twelve - The importance of your brand awareness and how it can help propel your business!
Beyond just a memorable logo - good branding has the ability to increase the value of your company, provide your employees with direction and motivation, and helps makes acquiring new customers that much easier. So what exactly is a brand?
This is exactly what we dive into on this episode of The Craft Lyfe! We chat it up with Daniel Pfaffenbach & Denielle Mizrahi the founders of Yeasty Brews Artisanal Beers. We discuss why communicating your brand story consistently is so important + we learn the exact formula they used to propel their brand before they even opened up their brewery!
Highlights of this episode:
✪ Home-brew to professional brewing
✪ Why the name “Yeasty”
✪ The backstory of Yeasty Brews
✪ The creation of Banana Slinger
✪ Getting attention is a new currency - Tap Handles
✪ Distribution of their beer prior to opening their brewery
✪ Their relationship with Lincoln’s Beard Brewing
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
