The craft beer industry is an industry unlike any other. Brewers collaborate on recipes, trade ingredients, and encourage customers to visit neighboring breweries. While it may seem like some markets are oversaturated with craft breweries, it’s this shared sense of community and camaraderie that allows these businesses to thrive. With that in mind, are there any benefits to starting up multiple breweries, (different locations - with different ideologies, design, theme, and most importantly, different beer styles) versus one brewery? The person best equipped to answer this question, is none other than John Falco! If you don’t know who John Falco is, let me tell you. John is the cofounder of 3 fantastic breweries - Lincoln’s Beard Co, Strange Beast, and Maxwell Bro - each with its own theme, feel, and vibe! This is exactly what we dive into on Episode 13 of The Craft Lyfe! Highlights of this episode: ✪ Why the number 13 is special episode. ✪ John’s back story - before the craft beer lyfe. ✪ The start of Lincoln’s Beard. ✪ The benefit of starting multiple small breweries. ✪ Marketing approach for each brewery. ✪ New venue alert - 4th location.