The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
3 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Ten: The impact of social media marketing to a breweries overall growth + much more!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
51 minutes 1 second
4 years ago
Episode Ten: The impact of social media marketing to a breweries overall growth + much more!
On this episode of The Craft lyfe we chat it up with McKay Ferrell one of the founders of Gulf Stream Brewing. Gulf Stream Brewing Company opened its doors in Fort Lauderdale in 2018. Their 10 BBL brew house is housed in a 5,300 square foot warehouse in the Middle River Terrace neighborhood in Fort Lauderdale.
For us, Gulf Stream Brewing is and always will be an iconic place for The Craft Lyfe. Not only have we spent a lot of time here, but this is the brewery where we won our first home brew competition with SFLHops.
During Episode 10, McKay discusses what led him and Ty to the creation of Gulf Stream and what the founding principles are that guided them to stand true to Gulf Streams brand! We also dive into the following:
✪ McKay’s background
✪ Why MaKay and Ty choose Fort Lauderdale as the home to start their brewery.
✪ McKay’s outlook on social media.
✪ The impact of social media marketing to a breweries overall growth.
✪ Gulf Streams brand founding principles.
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
