The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Six: A Misfit Story - From Homebrewer to Brewery Owner
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
28 minutes 52 seconds
5 years ago
Episode Six: A Misfit Story - From Homebrewer to Brewery Owner
We all like to hear great stories, right? The ones that begin with all odds stacked against a person and through grit and hard work - we see them defy all odds, rising and achieving the goals they set out to do!
If you’ve ever dreamt of embarking on a dream or accomplishing something that you never thought was possible - this is an episode you do not want to miss!
During this episode, we chat it up with Jeremy Logan, the Founder of Misfits Brewing and hear his Misfit Story: from Homebrewer to Brewery Owner.
Jeremy embarked on his craft beer journey back in the early 90’s as an avid homebrewer. His hobby for crafting grew into a passion that led him to where he is today - in the process of launching his own brewery!
Highlights of this episode:
✪ Learn what it takes to turn your dreams into reality.
✪ The do’s and don’t’s of taking your craft from hobby to career.
✪ How the name and design of Misfits Brewing came to fruition.
✪ Why creating a community is important.
✪ The benefit of networking and how it can lead to new business opportunities.
If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for our FREE video series by visiting: brandbuildersgroup.com/fsf/sp/
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
