The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
30 minutes 6 seconds
4 years ago
Episode Seventeen | 360° Look Into 3 Sons Brewing Co. with Founder, Corey Artanis!
When it comes to starting your own business, it can be a long process that requires a lot of time and investment. But the rewards are definitely worth the sweat and tears! Without a doubt, opening your own brewery may be one of the most thrilling and terrifying experiences you’ll ever go through. During this episode, we take an exclusive look under the hood of 3 Sons Brewing Co.
We learned a bit about the founder, Corey Artanis, what led him into creating his own brewery, the backstory to why he chose the name 3 Sons, the future of 3 Sons, how his brewery ended up on Guy Fieri’s hot TV show; Diners, Drive-Ins & Dives… and much more!
3 Sons Brewery is located in Dania Beach, FL. The brewery is retrofitted in a spacious 11,000 square ft, 1940s warehouse, not far from the Ft. Lauderdale airport, with soaring 30-foot ceilings and a clean, modern design.
During this episode we explored:
✪ How Corey entered the craft beer scene, what Corey was doing in his life before 3 Sons.
✪ What led him to start 3 Sons.
✪ 3 Sons + The Black is Beautiful Stout.
✪ 3 Sons take on the direct to consumer model.
✪ 3 Sons approach to label design.
✪ The marketing and branding tactics that 3 Sons uses.
✪ The future of 3 Sons Brewing.
After this episode, you’ll come to the self-realization that with the right resources, skills, and support from people who have been there, your lyfe journey of starting or creating whatever it is that drives you will not only be successful, but so worth it.
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
