The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target Audience
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
20 minutes
5 years ago
Episode Seven - Leveraging Your Social Media To Increase Your Relationship With Your Target Audience
In this day and age, social media has become a highly effective marketing and advertising tool. It has also proven to be one of the most effective digital marketing strategies and one of the main reasons is because anyone with internet access can set up a social media profile - completely free of charge. With this access, they instantaneously gain admission to a boundless amount of potential consumers. It’s important to know a few tricks to effective social media marketing and this episode is all about that! 🤯
Highlights of this episode:
✪ Why it’s vital to establish important metrics.
✪ Why you should research your competition & your target avatar.
✪ What you can achieve through social media marketing.
✪ Why you need to tailor your message to your audience.
✪ How social media helps raise your brand awareness.
If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for our FREE video series by visiting: http://brandbuildersgroup.com/fsf/sp/
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
