The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
20 minutes 50 seconds
5 years ago
Episode One: Collaboration and Your Brand with Kevin Abbott of Barrel of Monks
Join us for Episode One of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, as he interviews Kevin Abbott, one of the founders and owners of Barrel of Monks, as we take a dive through the reasons why breweries love to collaborate and the impact collaborations have on a breweries brand.
During this episode, you’ll learn how Kevin began his journey in the world of craft beer, his early experience as a brewer for Funky Buddha, and how this led to him becoming a co-founder/co-owner of a brewery that exclusively brews Belgian-style beers. From there. we will dive into brewery collaboration, why breweries collaborate, and how collaboration can help your brands position, awareness, and reputation. Sit back, relax, and let’s get crafting!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
