The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Nine: Why Become a Social Influencer and Why Businesses Need Them!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
26 minutes 7 seconds
5 years ago
Episode Nine: Why Become a Social Influencer and Why Businesses Need Them!
Have you ever thought about becoming a social influencer or using one for your business? You may be asking yourself, “What does it even mean to be a social influencer?”, right?
Well, an influencer is a person who is a thought leader in a particular niche/industry and through their passion they create dynamic content that results in creating a following!
On Episode 9, we chat it up with Christy Jo aka Beer.Brat as she’s known on Instagram. During this episode, we discuss why she initially embarked on her journey of documenting her passion and creating amazing content of craft beer, fancy dresses, and unicorns! We learn how she created an audience that finds value and trust in the content that she creates.
We also dive into the following:
✪ The benefits of becoming a content creator/social influencer.
✪ Things you should consider throughout your steps to becoming an influencer/creator.
✪ The different levels of social influencers.
✪ The difference between a social influencer and a brand ambassador.
✪ Why businesses obtain huge advantages by using content creators/social influencer.
If you’re eager to build an influential personal brand and become a thought leader in your industry - sign up for our FREE video series by visiting: brandbuildersgroup.com/fsf/sp/
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
