The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Fourteen - The Community Impact + Importance of Craft Beer Events!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
36 minutes 15 seconds
4 years ago
Episode Fourteen - The Community Impact + Importance of Craft Beer Events!
Whether you’re a craft brewer or a brewery owner, you know that events are a vital part of a breweries marketing strategy. We truly believe events are one of the most powerful ways to build a brand and a community!
On this episode, we got to kick it at my favorite brewery, Tarpon River Brewing to chat it up with one of South Florida leading planners of beer festivals, happy hours, bar crawls, and home brew competitions - Stuart Skopit From SFLHops!
Stuart truly knows how to put on an amazing craft beer event. His events are so awesome that they got the attention of South Florida’s most popular entertainment news series, Deco Drive - which showcases trendy restaurants, events, and businesses right here in the South Florida area!
During this episode we explored:
✪ Positive community impact of craft beer events.
✪ Why Stuart created SFLHops.
✪ The benefit to local breweries working with SFLHops or other event planners to host different craft beer events.
✪ The process that goes into creating events.
✪ SFLHops’s recipe for success.
✪ Why he thinks it is important for homebrewers to enter local competitions such as his Curated Craft Carousel Beer Festival.
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
