The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
2 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Episode Five : Your Personal Brand and Why it’s Important for Everyone to Develop it!
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
29 minutes 10 seconds
5 years ago
Episode Five : Your Personal Brand and Why it’s Important for Everyone to Develop it!
Episode Five of The Craft Lyfe is all about your personal brand and why it’s important for everyone to develop it! On this episode, you’ll join your host, Samuel Phanor, a hobbyist home brewer who loves to brew stouts, a brand and marketing strategist, and owner of The One Lyfe clothing brand, as he interviews his good friend and co-worker, Kristen Hartnagle. Kristen is a personal brand strategist with the Brand Builders Group and is a Jedi when it comes to all things branding.
Kristen will be discussing why personal branding is important for everyone and how it’s applicable regardless of the industry you are targeting or who you are as a person. For our home brewers, brewers currently employed at a brewery, and brewery owners, you’ll gain a fresh insight into why it’s important to ignite your personal brand and how your personal brand can open up doors that you never thought were possible.
Key takeaways from this episodes:
✮ The benefit of personal branding.
✮ Clear the confusion surrounding developing your personal brand and your companies brand.
✮ How your personal brand and company brand are massively different, but complimentary to each other.
✮ Actionable steps you should take right now to start the process of building your personal brand.
✮ How to access a FREE video training series on personal branding.
If you’re interested in learning more about how far the rabbit hole goes in personal branding - sign up for the FREE video series by visiting:
brandbuildersgroup.com/fsf/sp/
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft! In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not you’re a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
