Have you ever wondered how the aesthetics of a physical location plays a role in the overall brand identity of a business? The brand identity is the visual language that tells a brand story. This includes many more components than you may think, such as the logo, typography, and the design of the packaging being used, among other things. When it comes to the aesthetics of a business location we’re talking about the combined effects of the buildings shape, size, texture, color, balance, and a slurry of other things. A business location, if client facing, is one of the strongest touch points of your business because it not only helps to tell your brand story, but it further exudes your companies brand essence. In episode 4 of The Craft Lyfe we’re interviewing Pete Lopez the Director of Brand at Copperpoint Brewing. During our interview, we will break down how their location plays a huge role in their overall brand identity. During this episode you’ll learn: ✭ The history of Copperpoint Brewing. ✭ How the design of your location plays a vital role in your brands identity. ✭ The  role that appearance plays in influencing consumers. ✭ How design can revitalize your brand image. ✭ How appearance goes beyond just aesthetics. Let’s get crafting!