The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
Samuel Phanor
19 episodes
3 days ago
To brand your craft is to create a perception of what people think of when they think of you and your craft!ย In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
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To brand your craft is to create a perception of what people think of when they think of you and your craft!ย In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
Have you ever dreamed about running your own business? If so, youโre not alone. A survey conducted by Inc. Magazine found that 63% of working adults in the United States either own or want to start a business. The opportunity to be your own boss, set your own hours, and spend your days doing what you love is a dream come true. Right?! Sure sounds like it for us!ย ย However, the reality is starting any business model, more specifically, a business model within the craft beer industry is tough. Itโs a lot of paper work, a lot of dealing with the city and zoning, youโve got to plan your buildout and much more! It takes patience, determination, and true passion!
Which is exactly what episode 1๏ธโฃ8๏ธโฃ is all about! Starting and owning your very own bottle shop and what it takes to do so! Now sit back, grab your favorite beverage, and check out Eddie and Amy Abraldeโs story of starting and running their very own Craft Beer Bottle Shop!
๐๐ฎ๐ซ๐ข๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐๐ฉ๐ข๐ฌ๐จ๐๐ ๐ฐ๐ ๐๐ฑ๐ฉ๐ฅ๐จ๐ซ๐๐:
โชย ย What led Eddie and Amy to start the bottle shop model?
โชย ย What kind of relationship is needed while working with distributors.
โชย ย What they found to be difficult in starting up a bottle shop.
โชย ย Why they chose to join The Craft Beer Cellar franchise.
โชย ย The benefits of being a franchisee.
โชย ย The future of Craft Beer Cellar Fort Lauderdale.
After this episode, youโll leave with a very important quote, โCustomer service is the handshake, hospitality is the hug!โ This ideology is truly important when it comes to taking care of your customers, clients, patients, or guests.
๐๐จ๐ง๐ง๐๐๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ก๐ ๐๐ซ๐๐๐ญ ๐๐๐๐ซ ๐๐๐ฅ๐ฅ๐๐ซ ๐ ๐จ๐ซ๐ญ ๐๐๐ฎ๐๐๐ซ๐๐๐ฅ๐:
Facebook: facebook.com/cbcftl
Instagram: instagram.com/cbc_ftl/
Untapped: untappd.com/v/craft-beer-cellar-ft-lauderdale/9312923
Website: https://craftbeercellar.com/stores/fl/fort_lauderdale/
The Craft Lyfe - Marketing and Branding for the Craft Beer Industry
To brand your craft is to create a perception of what people think of when they think of you and your craft!ย In order to create your brand you need to develop a reputation. Your reputation is an assessment of your trustworthiness.
This is what The Craft Lyfe Podcast is all about! Whether or not youโre a homebrewer, brewer, or a brewery owner, the principles you'll learn on our podcast are applicable to anyone!
