Andrew Welch returns to the Craft Podcast, this time to talk about server and client-side performance practices. Performance is an afterthought to many designers, developers, and even clients, but it is a crucial part of creating a modern website. In the first part of this two part podcast, we discuss why performance is so important in terms of user experience, Google SERP rankings, conversions, and e-commerce. Andrew explains some best-practices for server setup and provides an intro to putting together a performance-focused front-end development workflow. In spite of a few technical glitches, the content here is solid, so buckle up and enjoy!