The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerlei...
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The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerlei...
Full View Omnichannel Measurement with NielsenIQ's Kim Cox
The CPG Guys
45 minutes
6 days ago
Full View Omnichannel Measurement with NielsenIQ's Kim Cox
The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/ Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NIQ online at: https://nielseniq.com Here'...
The CPG Guys
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerlei...
