In this episode, Salim Omar, CPA interviews Scott Bywater, Scott is a renowned marketing copywriter from Australia. He dives into the world of email marketing and how it can help turn your email list into booked calendar appointments and ultimately, new clients. He emphasizes the importance of providing high-quality content to build trust with subscribers. It’s crucial to lead with value and offer helpful information before making any sales pitches. He discusses how email marketing can leverage other forms of marketing. He delves deeper into creating subject lines for emails and overcoming writer’s block. He suggests using AI tools like Jasper to assist with generating email topics and even writing content. Another value-bomb episode so make sure you tune in till the end!