In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
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In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
When Mollie Good and Stephani Abramow launched their collection, Walters Faith, they knew they wanted to create jewelry with a distinct aesthetic. Long-time admirers of jewelry, they saw a need in the market for the type of “effortless luxury” they wanted to create and, a decade later, their collection continues to evolve while staying true to their core DNA. In our most recent COUTURE podcast, the duo share their journey, some tips for maintaining a vibrant partnership, and what the future h...
The COUTURE Podcast
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
