In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
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In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
Have you ever wondered how Tahitian pearls get their unique color? Or why South Sea pearls are so valuable? Or how those who cultivate pearls work towards maintaining the eco-chain of oysters’ natural habitat? In our most recent episode of the COUTURE Podcast, Senior Vice President of Assael, Peggy Grosz, answers these questions and more, while also sharing the vital role she plays in maintaining the venerable company’s 75 year legacy.
The COUTURE Podcast
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
