In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
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In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
It was fascinating to sit down with NOMIS designer, Alyona Kiperman, to learn how her unique worldview impacts her creativity. A native of Ukraine, Alyona opened her eponymous boutique in Kiev in February of 2022, and her lived experiences have added to the bold defiance that has long been associated with her brand’s distinctive aesthetic.
The COUTURE Podcast
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
