In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
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In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.
The COUTURE Podcast with Milan Chokshi of Moksh Jewelry
The COUTURE Podcast
36 minutes
3 years ago
The COUTURE Podcast with Milan Chokshi of Moksh Jewelry
Founder of Moksh, Milan Chokshi, takes a holistic approach to running his business. He named the company Moksh because it refers to liberation; he wanted to break free from the traditional view of jewelry held in his native India and establish a brand that revered the art, craft, engineering and precious materials inherent in creating pieces that have global appeal. We were thrilled to sit down with Milan to discuss the intricacies of the craftsmanship applied to the brand’s designs, learn mo...
The COUTURE Podcast
In his new role as COUTURE’s Brand Director, Eric Ford is poised to leverage his accumulated knowledge, wisdom and expertise to help COUTURE realize its full potential. Knowing, from personal experience, how lucrative it can be for a store to focus on growing its designer fine jewelry offerings, he has also seen first-hand how effectively conveying an artist’s story can turn a casual consumer into an avid collector.