Smart, heart and courage. That has been the way-he-leads elevator pitch for Greg Creed who proves you don’t have to be a hard-charging tyrant to win — you can build billion-dollar brands by being human. In this episode, Greg tells Ryan how leading Taco Bell and later Yum! Brands was never about perfect plans or rigid control — it was about creating a culture where people felt safe to try things. Greg explains why he would rather see a team make a decision and adjust than freeze in place, and why vulnerability from the person at the top unlocks real trust. He shares stories from the road — taking big swings, laughing through the chaos, and refusing to let fear run the room. As you’ll soon learn, Greg’s story is proof that real leadership isn’t about control — it’s about creating the conditions for courage to thrive.