Our Courage Brands Spotlight is back, and this time Ryan, Billy, and Nicole put three very different brands under the lens. Billy kicks things off with Gymshark—the billion-dollar fitness brand built on TikTok and influencers instead of ads. Billy shares how a teenager’s side hustle turned into a global movement that connects physical and mental health. Nicole brings Oreo to the table, breaking down how a century-old classic stays fresh with bold flavor experiments, scarcity plays, and collaborations that keep people reaching for the blue package. Ryan closes with Liquid Death, the canned-water disruptor that proves purpose and playfulness can go hand in hand, from Spinal Tap spoofs to a mission of “murdering plastic.” Together, the team explores what makes these brands stand out, why courage often means resisting overthinking, and how clarity and conviction separate brands that lead from those that follow.