Bob Philion spent 20 years wearing the cat on his chest—first as employee #1 launching Puma Golf, then as the architect behind Cobra Puma Golf, and ultimately as the leader of Puma North America. In this conversation with Ryan, Bob retraces three distinct “chapters”: moving from Europe back to Boston to start a category from scratch, building Cobra Puma Golf into a global disruptor out of Carlsbad, and then steering Puma’s North American engine across basketball, running, soccer, Formula One, and beyond. He shares what courage looked like inside the brand—betting on golf, doubling down with Cobra, and re-entering basketball. Now on sabbatical and writing a book, Bob distills three decades in sports into lessons on growth, mentorship, and vision—because, as he puts it, “growth is fun, growth is good, and it’s always worth chasing.”