Bart Berkey believes in doing what most people don’t—remembering names, anticipating needs, and showing up with contagious positivity. A former global exec in luxury hospitality (Ritz-Carlton, Hyatt), Bart took three decades of service experience and turned it into a movement. In this episode, Ryan and Bart talk about the power of “active remembering,” why being kind beats being right, and how the phrase Most People Don’t. But You Do. became a calling card for courageous leadership. Bart shares lessons from the stage, his podcast, and the frontlines of hospitality, offering practical ways to notice more, include others, and overdeliver. His belief? The smallest gestures often have the biggest impact—and our job as leaders is to help others feel seen.